Steve Herndon

South/Central US Regional Sales Manager

Steve Herndon brings over three decades of experience in the water industry to his role as the South/Central US Regional Sales Manager at Rusco and Vu-Flow. With a career deeply rooted in the water well industry, Steve initially focused on collaborating with drillers and pump installers, gaining invaluable insights into water systems.

His expertise in the water industry comes from years of hands-on experience, working with distributors and installers. Steve's dedication to the water industry is driven by the need for reliable water wells, irrigation, and filtration systems, especially in areas where water sources are strained due to urbanization or environmental factors.

Throughout his career, Steve has witnessed significant moments shaping his perspective on filtration systems. The growth in rural areas and challenges in sourcing clean water underscore the importance of effective filtration solutions. This firsthand experience influences Steve's approach to presenting products, emphasizing practicality, efficiency, and simplicity to potential customers.

What excites Steve most about the water filtration industry is its potential to meet the growing demand for clean water across various sectors. Representing Rusco and Vu-Flow, renowned industry leaders for over four decades, Steve looks forward to leveraging their expertise to address the evolving needs of customers in homes, industries, and agriculture.

Outside of work, Steve is inundated with the Western lifestyle. In addition to team roping, Steve enjoys working with horses and preserving and protecting the Western way of life, not just for farmers and ranchers, but also for future generations. After traveling extensively for both business and pleasure, Steve now prefers to stay close to home to practice & compete in local team roping events.